Every morning pretty much, as I walked from the tube station to my workplace in London, I had to run the gauntlet either of chuggers (charity muggers) or clipboard wielding survey-monkeys.
The poor bastards (usually seems to be students trying to earn a crust or 2 to finance their studentishness, which i’m not going near, I don’t need the flaming) have their ‘orders’ from who the powers that be for whatever product/service they’re trying to survey on. So for instance if they are doing surveys for FOX on what shows people watch on Sky One, they may well have been given instructions to the effect of 'no women with strollers, no OAPs, yadda yadda)… which is bad enough in itself, because, of course, no mothers want to watch sky one do they (can anyone say self-fulfilling prophecy)… and in the subset they are willing to solicit the views on, what they’ll receive is the subset of people who actually can be arsed to have 10 minutes out of their life at random.
Anyway… not sure what I was getting at, but my point is, I think, that not only are the people who do their surveys often, in the view of more ‘progressive’ people, a bit lame, but the studios WANT those viewpoints only, as that represents ‘the mass market’… gah!