I’ve been mulling over how I feel about all this reboot / prequel / re-imagined franchise panhandling. I was able to narrow it down to a feeling. So, indulge me.
In 1963, the Beatles emerged as a musical Rock n’ Roll phenomena. With each new album, they pushed their craft and industry to the limit. They inspired those around them and changed the landscape of Rock music forever. Then, in 1970, they disbanded. The Beatles were no more but there was still Lennon, McCartney, Harrison, and Starr. They each had/have solo careers and are still adored by fans around the world. Were they ever the Beatles again? No.
The lightning struck and left a lasting image but the moment was gone.
I think the problem lies in the comparison to what was before. Creating a space adventure while dusting off the packaging and labeling. It’s all the gambling game of marketing. As much as the marketing geniuses want to play on your emotional attachment, don’t let them. That feeling you had at 7 is gone. That feeling you had at 10, 15, etc. is gone. You won’t capture it again and you shouldn’t want to.
This announcement is not surprising at all. I think it’s important to understand that George Lucas did not ruin Star Wars with the Prequels. However, changing Star Wars with the Special Editions is unforgivable. Abrams did not taint my love of Star Trek with Nu-Trek. To the marketing moguls Star Trek and Star Wars are revenue. It’s simple math. Abrams made money for Star Trek. Abrams will make money for Star Wars.
Sorry boys and girls but JJ gets to play with all the cool toys. Don’t feel disenfranchised by the franchise pomp and circumstance. I fell in love with Star Trek because it formed and challenged my ideals. I fell in love with Star Wars because it energized my imagination and desire for adventure. We live in an age where self-expression floods the social media networks. If you have the desire to create a Star Trek adventure, post it. Review the topics of the day and make social commentary from the safe distance of the Star Trek universe. If you wish to discover the mysteries of the Force and face the challenges of the Star Wars universe, analyze the depths of your soul and devise the struggle. Make it known to all who will listen.
I will not allow my desires and dreams to be dictated to by the rich kid who gets sole access to the greatest sandbox in the world. Frak that. I’m going to the beach with all my friends and we’ll build our own castles in the sand.